Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data 001    UPD-00000139384 005    20090716213649.0 008    080209s1999 us 000 eng 041 ## $aeng 042 ## $aDMLUC 090 ## $aHF 5415.13$bL54 100 1# $aLilien, Gary L. 245 10 $aNew product and brand management :$bmarketing engineering applications /$cGary L. Lilien, Arvind Rangaswamy; co-sponsored by Institute for the study of Business markets 260 ## $aReading, Mass :$bAddison-Wesley,$cc1999. 300 ## $a149 p. $e CD-ROM 650 ## $a*Marketing$xManagement. 650 ## $aBrand name products$xManagement. 650 ## $aMarketing$xData processing. 905 ## $aFO 852 ## $aUP$bDBUS$hHF 5415.13 L54$rReserve Book$xB-34147 852 ## $aUP$bDBUS$hHF 5415.13 L54$pBA000200$rReserve Book$xB-34148 950 ## $aPaper 852 ## $aUP$bDBUS$hHF 5415.13 L54$rRegular Circulation$xB-33883 852 ## $aUP$bDBUS$hHF 5415.13 L54$rReserve Book$xB-34147 852 ## $aUP$bDBUS$hHF 5415.13 L54$pBA000200$rReserve Book$xB-34148 842 ## $aBook           Physical Location University of the Philippines Diliman: Virata School of Business HF 5415.13 L54           Digital Copy Not Available          Add to Book Cart  |   Download MARC