Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000379116 Date and Time of Latest Transaction 20090717014352.0 General Information 080210s1993 us a 000 eng International Standard Book Number 0205139744 Language Code eng Local Call Number P 96 M34 W55 Main Entry - Personal Name Willis, William James, 1946- Title Statement New directions in media management / Jim Willis, Diane B. Willis Physical Description xii, 403 p. : ill. ; 25 cm General Note Includes bibliographical references (p. 395-396) and index Subject Added Entry - Topical Term Mass media -- Management Added Entry - Personal Name Willis, Diane B. Collection Category FO Format Paper Location UP DMC P 96 M34 W55 Reserve Book MC-15067 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication P 96 M34 W55           Digital Copy Not Available          Add to Book Cart  |   Download MARC