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Bibliographic Data
Control NumberUPD-00000381860
Date and Time of Latest Transaction20090717015313.0
General Information030712s2002 nyu b 001 0 eng
International Standard Book Number0415222745
Cataloging SourceDMC
Language Codeeng
Local Call NumberHD 59 D37
Main Entry - Personal NameDaymon, Christine, 1952-
Title StatementQualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway
Physical Descriptionviii, 293 p
Subject Added Entry - Topical TermCorporations -- Public relations -- Research -- Methodology
 Public relations -- Research -- Methodology
 Marketing research -- Methodology
 Qualitative research
Added Entry - Personal NameHolloway, Immy.
Collection CategoryFO
LocationUP DMC HD 59 D37 MC006672 Regular Circulation MC-21215
Textual Physical Form DesignatorBook
Physical Location
University of the Philippines
Diliman: College of Mass CommunicationHD 59 / D37
Diliman: College of Mass CommunicationHD 59 D37
Digital Copy
Not Available
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