Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000381860 Date and Time of Latest Transaction 20090717015313.0 General Information 030712s2002 nyu b 001 0 eng International Standard Book Number 0415222745 Cataloging Source DMC Language Code eng Authentication Code DMLUC Local Call Number HD 59 D37 Main Entry - Personal Name Daymon, Christine, 1952- Title Statement Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway Publication, Distribution, Etc. London : Routledge, 2002 Physical Description viii, 293 p Subject Added Entry - Topical Term Corporations -- Public relations -- Research -- Methodology   Public relations -- Research -- Methodology   Marketing research -- Methodology   Qualitative research Added Entry - Personal Name Holloway, Immy. Collection Category FO Format Monograph Location UP DMC HD 59 D37 MC006672 Regular Circulation MC-21215 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication HD 59 / D37 Diliman: College of Mass Communication HD 59 D37           Digital Copy Not Available          Add to Book Cart  |   Download MARC