Home
|
About
|
Membership
|
Register
|
Contact Us
|
Site Links
|
Site Map
|
Login
Record Details
«
New Search
Brief Record
Full Record
MARC Record
Bibliographic Data
Control Number
UPD-00000480767
Date and Time of Latest Transaction
20090717032713.0
General Information
070829s2003 maua 00 0 eng
Title Statement
How customers think : essential insights into the mind of the market / Gerald Zaltman
Main Entry - Personal Name
Zaltman, Gerald
Cataloging Source
TMC
Language Code
eng
Local Call Number
HF 5415.32 Z45 2003
Physical Description
xxii, 323 p. : ill
Subject Added Entry - Topical Term
Consumer behavior -- Psychological aspects
Consumers -- Psychology
Marketing -- Pscyhological aspects
Creative thinking
Collection Category
FO
Format
Monograph
Location
UP TMC HF 5415.32 Z45 2003 tmc00176 Regular Circulation TMC-1000
Textual Physical Form Designator
Book
Physical Location
University of the Philippines
Diliman: Technology Management Center
HF 5415.32 Z45 2003
Digital Copy
Not Available
Add to Book Cart
|
Download MARC
Online Catalog
Basic Search
Advanced Search
Browse Subjects
Book Cart
Text Size:
S
-
M
-
L
Home
|
About
|
Membership
|
Register
|
Contact Us
|
Site Links
|
Site Map
|
Login
Copyright © 2004-2024. Philippine eLib Project
Host: U.P. Diliman University Library