Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000480767 Date and Time of Latest Transaction 20090717032713.0 General Information 070829s2003 maua 00 0 eng Title Statement How customers think : essential insights into the mind of the market / Gerald Zaltman Main Entry - Personal Name Zaltman, Gerald Cataloging Source TMC Language Code eng Local Call Number HF 5415.32 Z45 2003 Physical Description xxii, 323 p. : ill Subject Added Entry - Topical Term Consumer behavior -- Psychological aspects   Consumers -- Psychology   Marketing -- Pscyhological aspects   Creative thinking Collection Category FO Format Monograph Location UP TMC HF 5415.32 Z45 2003 tmc00176 Regular Circulation TMC-1000 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Technology Management Center HF 5415.32 Z45 2003           Digital Copy Not Available          Add to Book Cart  |   Download MARC