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MARC Record
Bibliographic Data
Control Number
nlp00119895
Date and Time of Latest Transaction
20091229084244.0
General Information
041113s1980||||xx 000 0 eng
System Control Number
(elib)nlp00119895
Cataloging Source
NLP
Dewey Decimal Classification Number
Fil 658.8 M672m 1980
Main Entry - Personal Name
Miranda, Jose G.
Title Statement
"The Marketing matrix : and the marketing executive / Jose G. Miranda, Jr
Physical Description
[vi], 54 leaves : graphs ; 30 cm
Formatted Contents Note
The marketing executive of tomorrow. - The consumer fickleness concepts. - The brand preferability cycle curve
Subject Added Entry - Topical Term
Marketing (Management)
Consumers' preferences
Textual Physical Form Designator
Book
Location
NLP Filipiniana General Book T.M. Kalaw St. Ermita Manila Fil 658.8 M672m 1980 ph 24429fd NLP 126467
Physical Location
National Library of the Philippines
National Library of the Philippines
658.8 / M672m
Digital Copy
Not Available
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