Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000136571 Date and Time of Latest Transaction 20090716213724.0 General Information 080209s1993 nju 000 eng Language Code eng Local Call Number HF 5415.2 M25 Main Entry - Personal Name Malhotra, Naresh K. Title Statement Marketing research : an applied orientation / Naresh K. Malhotra Physical Description 857 p Subject Added Entry - Topical Term *Marketing research   Marketing research -- Methodology Collection Category FO Format Paper Location UP DBUS HF 5415.2 M25 BA000131 Regular Circulation B-28322 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF 5415.2 M25           Digital Copy Not Available          Add to Book Cart  |   Download MARC