Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000382642 Date and Time of Latest Transaction 20090717015149.0 General Information 060801s2005 enka b 001 0 eng International Standard Book Number 0761941541 Cataloging Source DMC Language Code eng Local Call Number HF 5823 H14 2005 Main Entry - Personal Name Hackley, Christopher E. Title Statement Advertising and promotion : communicating brands / Chris Hackley Physical Description 264 p. : col. ill Subject Added Entry - Topical Term Advertising   Advertising -- Social aspects   Sales promotion   Advertising -- Brand name products Collection Category FO Format Monograph Location UP DMC HF 5823 H14 2005 MC006823 Regular Circulation MC-22365 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication HF 5823 / H14 2005 Diliman: College of Mass Communication HF 5823 H14 2005           Digital Copy Not Available          Add to Book Cart  |   Download MARC