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MARC Record
Bibliographic Data
Control Number
UPD-00000312551
Date and Time of Latest Transaction
20090717003948.0
General Information
080210s1996 caua 000 eng
International Standard Book Number
0803958560 (acid-free paper)
0803958579 (pbk. : acid-free paper)
Language Code
eng
Local Call Number
HF 5415.2 M247
Main Entry - Personal Name
McQuarrie, Edward F.
Title Statement
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie
Physical Description
xviii, 154 p. : ill. ; 24 cm
General Note
Includes bibliographical references and index
Subject Added Entry - Topical Term
Marketing research -- Methodology
Collection Category
FO
Format
Paper
Location
UP DCHE HF 5415.2 M247 HE009578 Regular Circulation HE-16732
Textual Physical Form Designator
Book
Physical Location
University of the Philippines
Diliman: College of Home Economics
HF 5415.2 M247
Digital Copy
Not Available
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