Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000312551 Date and Time of Latest Transaction 20090717003948.0 General Information 080210s1996 caua 000 eng International Standard Book Number 0803958560 (acid-free paper)   0803958579 (pbk. : acid-free paper) Language Code eng Local Call Number HF 5415.2 M247 Main Entry - Personal Name McQuarrie, Edward F. Title Statement The market research toolbox : a concise guide for beginners / Edward F. McQuarrie Physical Description xviii, 154 p. : ill. ; 24 cm General Note Includes bibliographical references and index Subject Added Entry - Topical Term Marketing research -- Methodology Collection Category FO Format Paper Location UP DCHE HF 5415.2 M247 HE009578 Regular Circulation HE-16732 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Home Economics HF 5415.2 M247           Digital Copy Not Available          Add to Book Cart  |   Download MARC