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Bibliographic Data
Control Numberdcl00001778
Date and Time of Latest Transaction20011105155752.0
General Information870904s1987 ilua b 00110 eng
International Standard Book Number0256036497
 0256060517 (disk)
Library of Congress Call NumberHF5415.13 .M369 1987
Dewey Decimal Classification Number658.8 M127b 1987
Main Entry - Personal NameMcCarthy, E. Jerome, (Edmund Jerome)
Title StatementBasic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr
Edition Statement9th ed
Physical Descriptionxviii, 749 p. : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.)
Series Statement/Added Entry - TitleThe Irwin series in marketing
General NoteSystem requirements for disk (version 1.0): IBM PC
General NoteIncludes indexes
Subject Added Entry - Topical TermMarketing -- Management
Added Entry - Personal NamePerreault, William D.
Textual Physical Form DesignatorBook
LocationDCLIC Circulation 3F SP Bldg. San Pedro St. Davao City 658.8 M127b 1987 ph 658.8 M127b 1987 03866-d DCLIC
 DCLIC Circulation 3F SP Bldg. San Pedro St. Davao City 658.8 M127b 1987 ph 658.8 M127b 1987 03870-d DCLIC
  
     
 
Physical Location
National Library of the Philippines
Bohol Provincial Library and Information Center658.8 / M191b
Davao City Library658.8 / M127b
  
     
 
Digital Copy
Not Available
  
     
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