Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00016033459 Date and Time of Latest Transaction 20090717042650.0 International Standard Book Number 0743249380 Cataloging Source DBUS Language Code eng Local Call Number HD 69 B7 A215 2004 Main Entry - Personal Name Aaker, David O. Title Statement Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker Physical Description 348 p Subject Added Entry - Topical Term Brand name products -- Planning Collection Category FO Subject Added Entry - Topical Term Branding (Marketing)   Brand name products -- Management   Brand name products -- Evaluation -- Management Location UP DBUS HD 69 B7 A215 2004 Reserve Book B-36630 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HD 69 B7 / A215 2004           Digital Copy Not Available          Add to Book Cart  |   Download MARC