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MARC Record
Bibliographic Data
Control Number
UPD-00000137761
Date and Time of Latest Transaction
20090716214037.0
General Information
080209s1996 nju 000 eng
International Standard Book Number
0131257331
Cataloging Source
DBUS
Language Code
eng
Local Call Number
HF 5415.2 M25 1996
Main Entry - Personal Name
Malhotra, Naresh K.
Title Statement
Marketing research : an applied orientation / Naresh K. Malhotra
Edition Statement
2nd ed
Physical Description
890 p
Subject Added Entry - Topical Term
*Marketing research
Marketing research -- Methodology
Collection Category
FO
Location
UP DBUS HF 5415.2 M25 1996 Regular Circulation BA-587
UP DMC HF 5415.2 M25 1996 MC000950 Regular Circulation MC-16736
Format
Paper
Location
UP DBUS HF 5415.2 M25 1996 BA003717 Regular Circulation B-31343
UP DBUS HF 5415.2 M25 1996 Regular Circulation BA-587
UP DMC HF 5415.2 M25 1996 MC000950 Regular Circulation MC-16736
Textual Physical Form Designator
Book
Physical Location
University of the Philippines
Diliman: College of Mass Communication
HF 5415.2 / M25 1996
Diliman: Virata School of Business
HF 5415.2 / M25 1996
Diliman: Virata School of Business
HF 5415.2 M25 1996
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