Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000137761 Date and Time of Latest Transaction 20090716214037.0 General Information 080209s1996 nju 000 eng International Standard Book Number 0131257331 Cataloging Source DBUS Language Code eng Local Call Number HF 5415.2 M25 1996 Main Entry - Personal Name Malhotra, Naresh K. Title Statement Marketing research : an applied orientation / Naresh K. Malhotra Edition Statement 2nd ed Physical Description 890 p Subject Added Entry - Topical Term *Marketing research   Marketing research -- Methodology Collection Category FO Location UP DBUS HF 5415.2 M25 1996 Regular Circulation BA-587   UP DMC HF 5415.2 M25 1996 MC000950 Regular Circulation MC-16736 Format Paper Location UP DBUS HF 5415.2 M25 1996 BA003717 Regular Circulation B-31343   UP DBUS HF 5415.2 M25 1996 Regular Circulation BA-587   UP DMC HF 5415.2 M25 1996 MC000950 Regular Circulation MC-16736 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication HF 5415.2 / M25 1996 Diliman: Virata School of Business HF 5415.2 / M25 1996 Diliman: Virata School of Business HF 5415.2 M25 1996           Digital Copy Not Available          Add to Book Cart  |   Download MARC