Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000128578 Date and Time of Latest Transaction 20090716212840.0 General Information 020516s1963 us eng Cataloging Source DML Language Code eng Local Call Number HF5415 B4298 Main Entry - Personal Name Berg, Thomas L., ed. Title Statement Product strategy and management / edited by T. L. Berg [and] Abe Shuchman Physical Description 610 p. diagrs., tables Added Entry - Personal Name Shuchman, Abe, joint ed. Subject Added Entry - Topical Term Marketing   New products Collection Category FO Format Monograph Location UP DBUS HF5415 B4298 Regular Circulation B-11053   UP DBUS HF5415 B4298 BA013390 Regular Circulation B-11363   UP DBUS HF5415 B4298 Regular Circulation B-11053   UP DBUS HF5415 B4298 BA013390 Regular Circulation B-11363 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF5415 B4298           Digital Copy Not Available          Add to Book Cart  |   Download MARC