Record Details     « Return to search results       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000377847 Date and Time of Latest Transaction 20090717014954.0 General Information 080210s1991 ilu 000 eng Cataloging Source DMC Language Code eng Local Call Number HF 5823 Q84 1991 Main Entry - Personal Name Quelch, John A. Title Statement Cases in advertising and promotion management / John A. Quelch, Paul W. Harris Edition Statement 3rd ed Physical Description 908 p Subject Added Entry - Topical Term Advertising -- Case studies   Sales promotion -- Case studies Collection Category FO Format Monograph Location UP DMC HF 5823 Q84 1991 MC001061 Regular Circulation MC-12609   UP DAIT HF 5823 Q84 1991 ait00243 Regular Circulation AIT-4929   UP DMC HF 5823 Q84 1991 MC001061 Regular Circulation MC-12609 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Asian Institute of Tourism HF 5823 / Q84 1991 Diliman: Asian Institute of Tourism HF 5823 Q84 1991 Diliman: College of Mass Communication HF 5823 / Q84 1991           Digital Copy Not Available          Add to Book Cart  |   Download MARC