Record Details     « Return to search results       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000141150 Date and Time of Latest Transaction 20090716213933.0 General Information 070717s2005 mau eng Title Statement Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan Main Entry - Personal Name Lal, Rajiv Added Entry - Personal Name Quelch, John A.   Rangan, V. Kasturi International Standard Book Number 00124218X Cataloging Source DLC DBUS Language Code eng Local Call Number HF 5415.13 L34 2005 Physical Description xiii, 812 p. : ill Subject Added Entry - Topical Term Marketing -- Management   Marketing -- Management -- Case studies Collection Category FO Format Monograph Location UP DBUS HF 5415.13 L34 ba010799 Regular Circulation B-36528 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF 5415.13 / L34           Digital Copy Not Available          Add to Book Cart  |   Download MARC