Record Details
 
  « New Search    
   
 
Bibliographic Data
Control Numbernlp00111728
Date and Time of Latest Transaction20091229084244.0
General Information030505s1995 u |||| ||||c|eng
International Standard Book Number0749416335
System Control Number(elib)nlp00111728
Cataloging SourceNLP
Dewey Decimal Classification NumberRef 658.827 K141s 1995
Main Entry - Personal NameKapferer, Jean-Noel.
Title StatementStrategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer
Physical Description230 p. : ill. ; 23 cm
Subject Added Entry - Topical TermProduct management
 Product life cycle
Textual Physical Form DesignatorBook
LocationNLP Reference General Book T.M. Kalaw St. Ermita Manila Ref 658.827 K141s ph 48227r NLP 113443
  
     
 
Physical Location
National Library of the Philippines
National Library of the Philippines658.827 / K141s
  
     
 
Digital Copy
Not Available
  
     
  |  Download MARC record Download MARC
 
         
         
Online Catalog
Basic Search
Advanced Search
Browse Subjects
Book Cart
 
         

Text Size:
S  -  M  -  L
Copyright © 2004-2024. Philippine eLib Project
Host: U.P. Diliman University Library