Record Details     « Return to search results       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000377150 Date and Time of Latest Transaction 20090717014226.0 General Information 080210s1986 nju 000 eng International Standard Book Number 39609156 Language Code eng Local Call Number HF 5861 T47 Main Entry - Personal Name Throckmorton, Joan Title Statement Winning direct response advertising : how to recognize it, evaluate it, inspire it, create it/ Joan Throckmorton Physical Description 397 p Subject Added Entry - Topical Term *Advertising, Direct-mail   Direct marketing Collection Category FO Format Paper Location UP DMC HF 5861 T47 MC001112 Regular Circulation MC-11304   UP DMC HF 5861 T47 MC012916 Regular Circulation MC-10546   UP DMC HF 5861 T47 MC001112 Regular Circulation MC-11304 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication HF 5861 / T47           Digital Copy Not Available          Add to Book Cart  |   Download MARC