Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000116302 Date and Time of Latest Transaction 20090716211416.0 General Information 020214s1988 nyu eng Title Statement Trend watching : how the media create trends and how to be the first to uncover them / John E. Merriam and Joel Makower Main Entry - Personal Name Merriam, John E. Cataloging Source DAIT Local Call Number P 92 U5 M47 Physical Description 210 p Language Code eng Subject Added Entry - Topical Term Mass media -- United States   Mass media -- Methodology Collection Category FO Format Monograph Location UP DAIT P 92 U5 M47 Regular Circulation AIT-3956 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Asian Institute of Tourism P 92 U5 M47           Digital Copy Not Available          Add to Book Cart  |   Download MARC