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MARC Record
Bibliographic Data
Control Number
lbc00006208
Control Number Identifier
LBC
Date and Time of Latest Transaction
20050512144724.0
General Information
940517s1995 ilua b 000 0 eng
International Standard Book Number
0256157235
Dewey Decimal Classification Number
Txt 658.848 I54 1995
Title Statement
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham
Physical Description
xiii, 640 p. : ill. ; 23 cm
Series Statement/Added Entry - Title
The Irwin series in marketing
Subject Added Entry - Topical Term
Export marketing -- Case studies
Export marketing
Added Entry - Personal Name
Graham, John L.
Meloan, Taylor W.
Textual Physical Form Designator
Book
Location
BGCL CRC Baguio City, Benguet Txt 658.848 I54 1995 ph 658.848 I54 1995 CP3988 BGCL
Physical Location
National Library of the Philippines
Baguio City Library
658.848 / I54
Digital Copy
Not Available
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