Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000137641 Date and Time of Latest Transaction 20090716213917.0 General Information 080209s1995 nyu 000 eng International Standard Book Number 047101320X Language Code eng Local Call Number HF 5415 T4846 Main Entry - Personal Name Thomas, Robert J. Title Statement New product success stories : lessons from leading innovators/ Robert J. Thomas Physical Description x, 342 p. ; 25 cm Series Statement New directions in business General Note Includes bibliographical references (p. 319-333) and index Subject Added Entry - Topical Term *New products -- Management   New products -- Marketing -- Forecasting   Success Added Entry - Personal Name Thomas, Robert J., 1944- Collection Category FO Format Paper Location UP DBUS HF 5415 T4846 BA008900 Regular Circulation B-31144 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF 5415 T4846           Digital Copy Not Available          Add to Book Cart  |   Download MARC