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Bibliographic Data
Control NumberUPD-00000137641
Date and Time of Latest Transaction20090716213917.0
General Information080209s1995 nyu 000 eng
International Standard Book Number047101320X
Language Codeeng
Local Call NumberHF 5415 T4846
Main Entry - Personal NameThomas, Robert J.
Title StatementNew product success stories : lessons from leading innovators/ Robert J. Thomas
Physical Descriptionx, 342 p. ; 25 cm
Series StatementNew directions in business
General NoteIncludes bibliographical references (p. 319-333) and index
Subject Added Entry - Topical Term*New products -- Management
 New products -- Marketing -- Forecasting
Added Entry - Personal NameThomas, Robert J., 1944-
Collection CategoryFO
LocationUP DBUS HF 5415 T4846 BA008900 Regular Circulation B-31144
Textual Physical Form DesignatorBook
Physical Location
University of the Philippines
Diliman: Virata School of BusinessHF 5415 T4846
Digital Copy
Not Available
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