Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000201961 Date and Time of Latest Transaction 20090716225227.0 General Information 080209s1990 ph 000 eng Cataloging Source DECON Language Code eng Local Call Number LG 993.5 1990 E2 R87 Main Entry - Personal Name Rutaquio, Hamilcar T. Title Statement An analysis of PBA as an advertising strategy by firms in the alcoholic beverage industry / by H.T. Rutaquio and Clodualdo R. de Jesus, Jr Physical Description 24,[35] leaves General Note Thesis (B.S. Econ) -- University of the Philippines, Diliman   Typespcript Subject Added Entry - Topical Term *Advertising -- Alcoholic beverages -- Philippines   Basketball -- Economic aspects -- Philippines Added Entry - Personal Name De Jesus, Clodualdo Added Entry - Corporate Name Philippine Basketball Association Collection Category FI   UP Format Thesis, dissertation Location UP DECON LG 993.5 1990 E2 R87 Reference [Room Use Only] ECON-13825F Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: School of Economics LG 993.5 1990 E2 R87           Digital Copy Not Available          Add to Book Cart  |   Download MARC