Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000137417 Date and Time of Latest Transaction 20090716213652.0 General Information 080209s1993 us a 000 eng International Standard Book Number 1557384282 Language Code eng Local Call Number HD 69 B7 M37 Main Entry - Personal Name Marconi, Joe Title Statement Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi Physical Description xvi, 213 p. : ill Subject Added Entry - Topical Term *Brand name products   Brand choice   Product management Collection Category FO Format Paper Location UP DBUS HD 69 B7 M37 Regular Circulation B-30655 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HD 69 B7 M37           Digital Copy Not Available          Add to Book Cart  |   Download MARC