Record Details
 
  « New Search    
   
 
Bibliographic Data
Control Numbernlp00101861
Date and Time of Latest Transaction20091229135154.0
General Information970429s1998 nyua 001 0 eng
System Control Number(elib)nlp00101861
Cataloging SourceNLP
Dewey Decimal Classification NumberFil 658.802 M227w 1998
Main Entry - Personal NameMcMath, Robert M.
Title StatementWhat were they thinking? : marketing lessons I've learned from over 80,000 new-product innovations and idiocies / Robert M. McMath and Thom Forbes
Physical Descriptionxvi, 240 p. : ill. ; 22 cm
General NoteRamon H. Tengco Collection
 Includes index
Subject Added Entry - Topical TermNew products -- Marketing
 New products -- Marketing -- Case studies
Added Entry - Personal NameForbes, Thom.
Textual Physical Form DesignatorBook
LocationNLP Filipiniana Special Collection T.M. Kalaw St. Ermita Manila Fil 658.802 M227w 1998 ph 47860fd NLP 103870
  
     
 
Physical Location
National Library of the Philippines
National Library of the Philippines658.802 / M227w
  
     
 
Digital Copy
Not Available
  
     
  |  Download MARC record Download MARC
 
         
         
Online Catalog
Basic Search
Advanced Search
Browse Subjects
Book Cart
 
         

Text Size:
S  -  M  -  L
Copyright © 2004-2024. Philippine eLib Project
Host: U.P. Diliman University Library