Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000140258 Date and Time of Latest Transaction 20090716213954.0 General Information 080209s1994 us 000 eng Language Code eng Local Call Number HF 5415.13 C73 1994 Main Entry - Personal Name Cravens, David W. Title Statement Strategic marketing / David W. Cravens Edition Statement 4th ed Publication, Distribution, Etc. Burr Ridge, Il. : Irwin, c1994 Physical Description 811 p Subject Added Entry - Topical Term Marketing -- Decision making   Marketing -- Management   Marketing -- Management -- Case studies Collection Category FO Location UP DBUS HF 5415.13 C73 1994 ba001318 Regular Circulation B-35221 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF 5415.13 C73 1994           Digital Copy Not Available          Add to Book Cart  |   Download MARC