Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000379765 Date and Time of Latest Transaction 20090717015114.0 General Information 080210s1995 us 000 eng International Standard Book Number 0844235180 Cataloging Source DMC Language Code eng Local Call Number HF 5415.126 E33 Main Entry - Personal Name Eicoff, Alvin. Title Statement Direct marketing through broadcast media : TV, radio, cable, infomercial, home shopping & more / Alvin Eicoff Physical Description 233 p General Note Includes bibliographical references and index Subject Added Entry - Topical Term *Direct marketing   Advertising media planning   Broadcast advertising Collection Category FO Format Monograph Location UP DMC HF 5415.126 E33 MC000939 Regular Circulation MC-17985   UP DMC HF 5415.126 E33 MC000940 Regular Circulation MC-16246   UP DMC HF 5415.126 E33 MC000939 Regular Circulation MC-17985 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: College of Mass Communication HF 5415.126 / E33           Digital Copy Not Available          Add to Book Cart  |   Download MARC