Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000135924 Date and Time of Latest Transaction 20090716214052.0 General Information 080209s1988 us a 000 eng International Standard Book Number 98382785 Language Code eng Local Call Number HF 5415.135 C66 Main Entry - Personal Name Cooper, Lee G., 1944- Title Statement Market-share analysis : evaluating competitive marketing effectiveness / Lee G. Cooper, Masao Nakanishi Physical Description 279 p. : ill. ; 24 cm Series Statement International series in quantitative marketing General Note Includes index Subject Added Entry - Topical Term Marketing -- Decision making -- Mathematical models Added Entry - Personal Name Nakanishi, Masao Collection Category FO Format Paper Location UP DBUS HF 5415.135 C66 BA013461 Regular Circulation B-27155 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Virata School of Business HF 5415.135 C66           Digital Copy Not Available          Add to Book Cart  |   Download MARC