Record Details     « New Search       Brief Record Full Record MARC Record     Bibliographic Data Control Number UPD-00000480524 Date and Time of Latest Transaction 20090717032427.0 General Information 030816s2001 loe eng Cataloging Source TMC Language Code eng Title Statement Cyberbranding : a brand building in the digital economy / Deirdre Breakenridge Main Entry - Personal Name Breakenridge, Deirdre Local Call Number HF 5415.3 B73 Physical Description xiv, 382 p. : ill Subject Added Entry - Topical Term Brand choice   Electronic commerce Collection Category FO Format Monograph Location UP TMC HF 5415.3 B73 tmc00175 Regular Circulation TMC-658 Textual Physical Form Designator Book           Physical Location University of the Philippines Diliman: Technology Management Center HF 5415.3 / B73 Diliman: Technology Management Center HF 5415.3 B73           Digital Copy Not Available          Add to Book Cart  |   Download MARC