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Your search for [author]Barban, Arnold M. returned 8 records. |
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Readings in advertising and promotion strategy.
by Barban, Arnold M.; Homewood, Ill.: R. D. Irwin, 1968.
Subject: Advertising; Sales promotion.
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Essentials of media planning : a marketing viewpoint.
by Barban, Arnold M.; Lincolnwood, Ill., USA: NTC Business Books, 1993.
Subject: Advertising media planning; Marketing.
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Essentials of media planning : a marketing viewpoint.
by Barban, Arnold M.; Lincolnwood, Ill., U.S.A.: NTC Business Books, 1987.
Subject: Advertising media planning; Marketing.
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Essentials of media planning : a marketing viewpoint.
by Barban, Arnold M.; Chicago: Crain Books, 1976.
Subject: Advertising media planning; Marketing.
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Advertising media sourcebook.
by Barban, Arnold M.; Lincolnwood, Ill.: NTC Business Books, 1989.
Subject: Advertising media planning -- United States.
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Advertising media sourcebook and workbook / Arnold M. Barban, Donald W. Jugenheimer, Lee F. Young.
by Barban, Arnold M.; Columbus, Ohio: Grid Pub, 1975.
Subject: Advertising--United States; I. Title.
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Advertising media sourcebook.
by Turk, Peter B.; Lincolnwood, Ill.: NTC Business Books, 1997.
Subject: Advertising media planning -- United States.
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Advertising media : strategy and tactics.
by Jugenheimer, Donald W.; Dubuque, Iowa: Brown & Benchmark, 1992.
Subject: Advertising.
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