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  Search result  Your search for [author]Batra, Rajeev returned 5 records.  
 
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  Book Advertising management.

by Batra, Rajeev.; Upper Saddle River, N.J.: Prentice Hall, 1996.

Subject: Advertising -- Management.

  
     
Relevance: 27.10%
 
     
  Book Advertising management.

by Batra, Rajeev; Upper Saddle River, N.J.: Prentice Hall International, 1996.

Subject: Advertising -- Management.

  
     
Relevance: 27.10%
 
     
  Book The New direct marketing : how to implement a profit-driven database marketing strategy.

Burr Ridge, Ill: Irwin Professional Pub., 1995.

Subject: Direct marketing -- Data processing; Database management; Database marketing; Direct marketing -- Statistical methods.

  
     
Relevance: 19.59%
 
     
  Book Advertising management.

by Aaker, David A.; New Jersey: Prentice-Hall, 1992.

Subject: Advertising -- Management.

  
     
Relevance: 15.74%
 
     
  Book Advertising management.

by Aaker, David A.; Upper Saddle River, N.J.: Prentice Hall, 1996.

Subject: Advertising -- Management.

  
     
Relevance: 15.74%
 
     
 
         
         
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