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  Search result  Your search for [author]Chapman, Merrill R., 1953- returned 1 record.  
     
  Book In search of stupidity : over 20 years of high-tech marketing disasters.

by Chapman, Merrill R., 1953-; Berkeley, CA: Distributed to the book trade in the United States by Springer-Verlag, 2003.

Subject: Computer software industry -- Management -- Case studies; Computer industry -- Management -- Case studies; Business failures -- Case studies.

 
     
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