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  Search result  Your search for [author]Lucas, Darrell Blaine returned 2 records.  
 
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  Book Measuring advertising effectiveness.

by Lucas, Darrell Blaine, 1902-; New York: McGraw-Hill, 1963.

Subject: Advertising -- Research; Advertising media planning.

  
     
Relevance: 31.49%
 
     
  Book Advertising psychology and research :.

New York: McGraw-Hill, 1950.

Subject: Advertising -- Psychological aspects; Advertising research.

  
     
Relevance: 25.05%
 
     
 
         
         
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