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  Search result  Your search for [author]McDonald, Malcolm. returned 25 records.  
 
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  Book Marketing plans : how to prepare them, how to use them.

by McDonald, Malcolm; Oxford: Butterworth, 1995.

Subject: Marketing -- Management; Marketing -- Planning.

 
     
Relevance: 20.21%
 
     
  Book Marketing plans : how to prepare them, how to use them.

by McDonald, Malcolm; Oxford: Butterworth, 1999.

Subject: Marketing -- Management; Marketing -- Planning.

 
     
Relevance: 20.21%
 
     
  Book Key customers : how to manage them profitably.

by McDonald, Malcolm; Oxford: Butterworth Heinemann, 2000.

Subject: Selling -- Key accounts; Marketing -- Key accounts; Customer services.

 
     
Relevance: 19.88%
 
     
  Book Selling products and services : a pictorial guide.

by McDonald, Malcolm H. B.; Oxford: Butterworth Heinemann, 1991.

Subject: Selling -- Comic books, strips, etc.

 
     
Relevance: 19.37%
 
     
  Book Selling products and services _ Pocket guide to selling products and services _ Pocket guide to selling.

by McDonald, Malcolm.; Boston: Butterworth-Heinemann, 1995.

Subject: Selling -- Comic books, strips, etc; Selling. -- Caricatures and cartoons; Marketing. -- Caricatures and cartoons.

 
     
Relevance: 19.37%
 
     
  Book Marketing due diligence : reconnecting strategy to share price.

by McDonald, Malcolm; Amsterdam: Elsevier, 2007.

Subject: Corporations -- Valuation; Corporations -- Investor relations; Stocks -- Marketing; Stocks -- Prices; Economic value added; Risk assessment.

 
     
Relevance: 19.26%
 
     
  Book Marketing planning for services.

by McDonald, Malcolm; Oxford: Butterworth-Heinemann, 1996.

Subject: Service industries -- Marketing; Service industries -- Planning.

 
     
Relevance: 18.58%
 
     
  Book Marketing plans that work : targeting growth and profitability.

by McDonald, Malcolm.; Boston: Butterworth-Heinemann, 1997.

Subject: Marketing -- Planning.

 
     
Relevance: 18.58%
 
     
  Book How to sell a service : guidelines for effective selling in a service business.

by McDonald, Malcolm H.B.; Jordan Hill, Oxford: Heinemann Professional Publication, 1988.

Subject: Selling; Service industries.

 
     
Relevance: 18.58%
 
     
  Book The marketing plan : a pictorial guide for managers.

by McDonald, Malcolm H.B.; London: Heineman, 1987.

Subject: Marketing -- anagement.

 
     
Relevance: 18.58%
 
     
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