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  Search result  Your search for [author]Newman, Bruce I. returned 3 records.  
 
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  Book The mass marketing of politics : democracy in an age of manufactured images.

by Newman, Bruce I.; Thousand Oaks, Calif.: Sage, 1999.

Subject: Electioneering -- United States; Marketing -- United States; Presidents -- United States -- Election; Democracy -- United States; United States -- Politics and government -- 20th century.

  
     
Relevance: 13.94%
 
     
  Book The marketing of the president : political marketing as campaign strategy.

by Newman, Bruce I.; Thousand Oaks, CA: Sage Publications, 1994.

Subject: Presidents -- United States -- Election; Campaign management -- United States; Electioneering -- United States; Marketing -- United States.

  
     
Relevance: 13.94%
 
     
  Book Customer behavior : consumer behavior and beyond.

by Sheth, Jagdish N.; Fort Worth: The Dryden Press, 1999.

Subject: Consumer behavior; Marketing.

  
     
Relevance: 10.83%
 
     
 
         
         
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