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  Search result  Your search for [author]Shimp, Terence A. returned 4 records.  
 
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  Book Advertising, promotion, and supplemental aspects of integrated marketing communications.

by Shimp, Terence A.; Fort Worth: Dryden Press, 1997.

Subject: Marketing; Advertising; Marketing -- Management; Communication in marketing.

  
     
Relevance: 29.82%
 
     
  Book Advertising promotion : supplemental aspects of integrated marketing communications.

by Shimp, Terence A.; Fort Worth, Tex.: Dryden Press, 2000.

Subject: Marketing; Advertising; Marketing -- Management; Communication in marketing.

  
     
Relevance: 20.28%
 
     
  Book Promotion management & marketing communications.

by Shimp, Terence A.; Fort Worth: Dryden Press, 1993.

Subject: Communication in marketing; Sales promotion; Advertising; Direct marketing.

  
     
Relevance: 20.28%
 
     
  Book Promotion management and marketing communications.

by Shimp, Terence A.; Chicago: Dryden Press, 1990.

Subject: Communication in marketing; Sales promotion; Advertising; Direct marketing.

  
     
Relevance: 20.28%
 
     
 
         
         
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