Search Results
 
  Search result  Your search for [subject]Advertising research returned 26 records.  
 
Sort by:  
 
     
  Book Advertising in the broadcast media.

by Heighton, Elizabeth J.; Belmont, Calif.: Wadsworth Pub. Co., 1976.

Subject: Broadcast advertising; Advertising media planning; Advertising -- Research; Advertising -- Social aspects.

 
     
Relevance: 15.65%
 
     
  Book Emotion in advertising : theoretical and practical explorations.

New York: Quoron Books, 1990.

Subject: Advertising -- Psychological aspects; Advertising -- Research; Human information processing -- Research.

 
     
Relevance: 14.56%
 
     
  Book Advertising research : theory and practice.

by Davis, Joel, 1950-; Upper Saddle River, NJ: Prentice Hall, 1997.

Subject: Advertising -- Research; Advertising -- Research -- United States.

 
     
Relevance: 13.38%
 
     
  Book Advertising research : theory and practice.

by Davis, Joel, 1950-; Upper Saddle River, NJ: Prentice Hall, 1997.

Subject: Advertising -- Research; Advertising -- Research -- United States.

 
     
Relevance: 13.38%
 
     
  Book Advertising psychology and research :.

New York: McGraw-Hill, 1950.

Subject: Advertising -- Psychological aspects; Advertising research.

 
     
Relevance: 12.79%
 
     
  Book Evaluating media.

by Wolfe, Harry Deane, 1901-; New York: National Industrial Conference Board, 1966.

Subject: Advertising research; Advertising media planning.

 
     
Relevance: 12.79%
 
     
  Book Measuring advertising effectiveness.

by Lucas, Darrell Blaine, 1902-; New York: McGraw-Hill, 1963.

Subject: Advertising -- Research; Advertising media planning.

 
     
Relevance: 12.79%
 
     
  Book Using qualitative research in advertising : strategies, techniques, and applications.

Thousand Oaks, Calif.: Sage, 2002.

Subject: Advertising -- Research; Marketing research -- Methodology; Qualitative research.

 
     
Relevance: 12.50%
 
     
  Book Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association.

by Bogart, Leo, ed.; Chicago: American Marketing Association, 1966.

Subject: Advertising research; Advertising--Psychological aspects--Addresses, essays, lectures; I. Bauer, Raymond Augustine, 1916-; II. American Marketing Association. Media Reseach Committee; III. Title.

 
     
Relevance: 12.33%
 
     
  Book Assessing the effectiveness of advertising.

by Lovell, Mark, 1934-; London: Business Books, 1975.

Subject: Advertising -- Research; Advertising campaigns.

 
     
Relevance: 12.32%
 
     
« Previous  1  2  3  Next »
         
         
Online Catalog
Basic Search
Advanced Search
Browse Subjects
Book Cart
 
         

Text Size:
S  -  M  -  L
Copyright © 2004-2024. Philippine eLib Project
Host: U.P. Diliman University Library