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  Search result  Your search for [subject]Technological innovations -- Marketing returned 5 records.  
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  Book TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products.

by Pettis, Chuck, 1948-; New York: AMACOM, 1995.

Subject: High technology -- Marketing; Brand name products; Technological innovations -- Marketing.

Relevance: 18.50%
  Book Customer-driven marketing : lessons from entrepreneurial technology companies.

Lexington, Mass.: Lexington Books, 1989.

Subject: High technology -- Marketing; Technological innovations -- Marketing.

Relevance: 18.23%
  Book Technology management : applications to corporate markets and military missions.

by Chacko, George Kuttickal, 1930-; New York: Praeger, 1988.

Subject: Technological innovations -- Management; High technology industries -- Management; Technological innovations -- Marketing; High technology -- Marketing; High technology industries -- Military aspects; Technology transfer.

Relevance: 17.31%
  Book The chasm companion : a fieldbook to crossing the chasm and inside the tornado.

by Wiefels, Paul; New York: Harper Business, 2002.

Subject: High technology -- Marketing; Technological innovations -- Marketing; Selling -- High technology.

Relevance: 15.25%
  Book Crossing the chasm : marketing and selling high-tech products to mainstream customers.

by Moore, Geoffrey A., 1946-; Oxford: Capstone, 1999.

Subject: Selling -- High technology; High technology -- Marketing; Technological innovations -- Marketing.

Relevance: 15.25%
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