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  Search result  Your search for [subject]Consumer behavior -- Psychological aspects returned 2 records.  
 
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  Book Emotion and reason in consumer behavior.

by Chaudhuri, Arjun; Boston: Elsevier Butterworth-Heinemann, 2006.

Subject: Consumer behavior; Consumer behavior -- Psychological aspects.

  
     
Relevance: 22.67%
 
     
  Book How customers think : essential insights into the mind of the market.

by Zaltman, Gerald; Boston: Harvard Business School Press, 2003.

Subject: Consumer behavior -- Psychological aspects; Consumers -- Psychology; Marketing -- Pscyhological aspects; Creative thinking.

  
     
Relevance: 21.65%
 
     
 
         
         
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