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Your search for [subject]Consumer behavior -- Psychological aspects returned 2 records. |
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Emotion and reason in consumer behavior.
by Chaudhuri, Arjun; Boston: Elsevier Butterworth-Heinemann, 2006.
Subject: Consumer behavior; Consumer behavior -- Psychological aspects.
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How customers think : essential insights into the mind of the market.
by Zaltman, Gerald; Boston: Harvard Business School Press, 2003.
Subject: Consumer behavior -- Psychological aspects; Consumers -- Psychology; Marketing -- Pscyhological aspects; Creative thinking.
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