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  Search result  Your search for [subject]Service industries -- Marketing returned 37 records.  
 
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  Book Consumer marketing : a resource-based approach for the hospitality and tourism industries.

by Teare, Richard.; London: Cassell, 1996.

Subject: Service industries -- Management -- Study and teaching; Service industries -- Marketing; Hospitality industry -- Marketing; Tourism -- Marketing.

 
     
Relevance: 20.83%
 
     
  Book Services marketing : people, technology, strategy.

by Lovelock, Christopher H.; Jurong, Singapore: Pearson Education South Asia, 2008.

Subject: Marketing -- Management; Professions -- Marketing; Service industries -- Marketing; Customer services -- Marketing.

 
     
Relevance: 18.05%
 
     
  Book World-class service.

by Shames, Germaine W.; Yarmouth, Maine: Intercultural Press, 1989.

Subject: Service industries -- Marketing; Hospitality industry; Service industries -- Personnel management.

 
     
Relevance: 17.78%
 
     
  Book Marketing planning for services.

by McDonald, Malcolm; Oxford: Butterworth-Heinemann, 1996.

Subject: Service industries -- Marketing; Service industries -- Planning.

 
     
Relevance: 16.34%
 
     
  Book Services marketing and management.

by Gilmore, Audrey.; London: Sage Pub., 2003.

Subject: Service industries -- Marketing; Service industries -- Management.

 
     
Relevance: 16.34%
 
     
  Book Market orientation in the hotel and catering industry.

Leighton Buzzard: Surrey University Press, 1975.

Subject: Service industries -- Marketing; Food service; Hotels, taverns, etc; Hospitality industry.

 
     
Relevance: 16.29%
 
     
  Book Services marketing.

by Zeithaml, Valarie A.; New York: McGraw-Hill, 1996.

Subject: Service industries -- Marketing; Customer services; Marketing.

 
     
Relevance: 16.27%
 
     
  Book Services marketing : integrating customer focus across the firm.

by Zeithaml, Valarie A.; Boston: Irwin/McGraw-Hill, 2000.

Subject: Customer services; Marketing; Service industries -- Marketing.

 
     
Relevance: 16.27%
 
     
  Book Services marketing in Asia : managing people, technology and strategy.

by Lovelock, Christopher H.; Singapore: Prentice-Hall, 2002.

Subject: Professions -- marketing; Service industries -- marketing.

 
     
Relevance: 15.97%
 
     
  Book Services marketing : people, technology, strategy.

by Lovelock, Christopher H.; Upper Saddle River, N.J.: Prentice-Hall International, 2001.

Subject: Professions -- Marketing; Service industries -- Marketing.

 
     
Relevance: 15.97%
 
     
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