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Your search for [author]Patti, Charles H. returned 4 records. |
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Business to business advertising : a marketing management approach.
by Patti, Charles H.; Lincolnwood, Ill.: NTC Business Books, 1991.
Subject: Advertising, Industrial; Industrial marketing -- Management.
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Advertising management : cases and concepts.
by Patti, Charles H.; Columbus, Ohio: Grid, 1978.
Subject: Advertising -- Management; Advertising -- Management -- Case studies.
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Cases in advertising and promotion management.
by Patti, Charles H.; New York: Wiley, 1983.
Subject: Advertising -- Case studies; Sales promotion -- Case studies.
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The making of effective advertising.
by Patti, Charles H.; Englewood Cliffs, N.J.: Prentice-Hall, 1990.
Subject: Advertising copy; Advertising.
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